Eligible YouTube video creators in India can now tag brands and products in their videos, earning commissions whenever a customer makes a purchase. YouTube Shopping was launched in India on Friday as the Alphabet-owned video streaming platform enhances monetization options available to creators in the country. This affiliate marketing program was previously introduced in countries such as South Korea and the US. According to the company, eligible creators will be able to tag brands directly in their videos. At launch, YouTube Shopping will collaborate with two major e-commerce platforms in India. The feature will be available on the web, mobile apps, and connected TVs (CTV). Creators can use YouTube Shopping in horizontal videos, livestreams, and Shorts.
YouTube Shopping Expanded to Creators in India
Beginning on Friday, the platform announced YouTube Shopping for video creators. Creators can now sign up for the YouTube Shopping affiliate program. After a channel’s application is approved, creators can start tagging products. They can tag products and retailers in videos, Shorts, and livestreams. Viewers can browse tagged products without leaving the video. When viewers click a tagged product, they visit the retailer’s website. YouTube has partnered with Flipkart and Myntra for this shopping feature. If viewers complete a purchase, creators earn a commission. The commission applies to the viewer’s entire purchase. Creators can see commission rates during the product tagging process. They can tag up to 30 products in a single video.
YouTube Shopping Eligibility Requirements
To participate, creators must meet certain eligibility criteria. A creator’s channel must be part of the YouTube Partner Program, be based in India, and have more than 10,000 subscribers. Channels categorized as Made for Kids or music channels are not eligible to join the program. Additionally, channels with Community Guideline Strikes in specific sensitive policy areas will be restricted from participating in the YouTube Shopping affiliate marketing program. Tags for products will not appear on videos that contain claimed content, as stated by YouTube.
How to Sign Up for YouTube Shopping
Qualified YouTube channels can enroll in the YouTube Shopping affiliate program through the YouTube Studio website. Here’s how to sign up:
- Log in to YouTube Studio and click on Earn from the menu on the left.
- Go to Programs > Join Now.
- Read and accept the terms of service displayed on your screen to join the program.
