A Closer Look for Google Screened vs Google Guaranteed

Search engines like Google are now essential for locating trustworthy and dependable specialists for a variety of services. Google, one of the most popular search engines, has two unique programs called Google Screened and Google Guaranteed to assist customers in locating trustworthy companies and service providers. We will examine the specifics of these programs, compare and contrast them, and offer information to assist you in making an informed choice in this post. Whether you’re a business owner or a customer looking for services, it’s critical to comprehend the differences between Google Screened vs Google Guaranteed.

What is Google Screened?

A program provided by Google called Google Screened aims to verify and highlight companies that offer expert services in particular industries. This program is for companies that provide services like real estate brokers, lawyers, financial advisors, and photographers. The primary aim of Google Screened is to build trust between service providers and customers.

Google Screened vs Google Guaranteed

The Verification Process

For a company to be designated as Google Screened, it requires undergoing a thorough vetting procedure. Google investigates several factors to determine the legitimacy and caliber of the service provider, including:

  1. License and Insurance: Google makes sure that the company has all the required permits and insurance coverage to offer services in the relevant fields.

2. Background Checks: Google thoroughly investigates the company and its key personnel to make sure they have a clean record.

3. Qualifications and Expertise: Businesses must prove their credentials, certificates, and pertinent industry knowledge to participate in the program.

4. Customer Reviews: Google takes into account consumer feedback and rankings when determining a company’s reputation.

Benefits of Google Screened

The Google Screened program offers several benefits for businesses that are part of it:

  1. Enhanced Visibility: Google displays businesses it has screened at the top of search results. This can help these businesses get more attention from potential clients.

2. Trust and Credibility: With prospective customers, the verification procedure and the Google Screened badge aid in building confidence and trustworthiness.

3. Higher Conversion Rates: Businesses can benefit from increased click-through and conversion rates by displaying the Google Screened logo since customers are more likely to trust and favor screened professionals.

4. Competitive Advantage: Businesses that have undergone Google screening have an advantage. Customers are more likely to choose them compared to those who are not in the program.

How do I get Google Screened?

If you know the contrast between Google Screened and Google Guaranteed, it’s important to know how to obtain Google Screened. The process of getting your business Google screened is simple. Here are the steps to follow:

  1. Eligibility Check: To begin with, make sure your company qualifies for Google Screened by being part of one of the eligible industries. These sectors often include professional services provided by attorneys, financial planners, real estate agents, and others.

2. Visit the Google Screened Page: Visit the Google Ads website’s official Google Screened page. On this page, you can access comprehensive details about the program and learn how to get started.

3. Create or Sign in to Your Google Ads Account: You’ll need to open a Google Ads account if you don’t already have one. Use your login information to access an existing account.

4. Start the Verification Process: Once you log into your Google Ads account, navigate to the Google Screened section and click on the “Get Started” button or a similar option. To start the verification procedure, adhere to the on-screen directions.

5. Provide Required Information: Throughout the verification process, you will need to provide vital information about your company, including licensing data, insurance coverage, certificates, and other pertinent credentials. Ensure that all of the information provided is accurate.

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6. Background Checks and Qualifications: To ensure a spotless record, Google will perform in-depth background checks on your company and key staff. They will also assess your credentials and domain knowledge.

7. Customer Reviews and Ratings: Google takes customer feedback and ratings into consideration during the verification process. Positive reviews can enhance your chances of being accepted into the Google Screened program.

8. Await Verification Results: You’ll need to wait while Google examines and evaluates your application after providing the necessary data and completing the verification process. The review procedure may take a variety of times.

9. Receive Approval and Display the Badge: If your company satisfies all the requirements and successfully completes the verification procedure, Google will give you permission to display the Google Screened badge on your business listings.

To maintain your Google Screened status, keep in mind that you must adhere to all program requirements and maintain the necessary standards. Keep an eye on your company’s information, testimonials, and ratings frequently to maintain the Google Screened program’s reputation for trustworthiness and a great user experience.

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What is Google Guaranteed?

Now, let’s define Google Guaranteed, which is a component of our topic ‘Google Screened vs Google Guaranteed.’ However, Google Guaranteed, another program offered by Google, has a slightly different objective compared to Google Screened. This program mostly serves companies that offer domestic services like plumbing, electrical work, HVAC maintenance, and other related things. With Google Guaranteed, customers can hire experts for home-related services with confidence.

Google Screened vs Google Guaranteed

The Verification Process

Google Guaranteed has its own verification procedure, just like Google Screened. A company must go through the following processes in order to become Google Guaranteed:

  1. License and Insurance: Google verifies that the company has the relevant permits and insurance to offer home services.

2. Background Checks: To have a perfect record, we do detailed background checks on the company and its key personnel.

3. Customer Satisfaction: Google evaluates customer comments and reviews to determine the degree of satisfaction offered by the company.

4. Money-Back Guarantee: If you are unsatisfied with a service from a Google Guaranteed professional, you can obtain a refund. Google guarantees it.

Benefits of Google Guaranteed

The Google Guaranteed program offers several benefits for businesses that provide home services:

  1. Enhanced Trust: The Google Guaranteed badge instills confidence in potential clients by confirming that the company has undergone a thorough verification procedure and is committed to providing high-quality services.

2. Higher Visibility: Customers can locate and pick Google Guaranteed businesses more easily because of their improved visibility on Google’s search results and map listings.

3. Money-Back Guarantee: The availability of a money-back guarantee provides customers with additional protection. Customers have the option to request a refund if they are dissatisfied with the service provided by a Google Guaranteed professional.

4. Improved Conversion Rates: As a trust indication, the Google Guaranteed badge increases click-through rates and boosts conversion rates. Customers tend to prefer choosing a Google Guaranteed company over a non-guaranteed rival.

5. Competitive Advantage: Participating in the Google Guaranteed program gives companies a market advantage. They set themselves apart from non-Guaranteed rivals and earn a reputation for being more dependable and trustworthy.

Google Screened vs Google Guaranteed: Key Similarities and Differences

While Google Screened and Google Guaranteed have the same goal of connecting customers with reliable service providers, there are several key distinctions between the two initiatives. In order to better understand which program would meet your needs as a customer or as a business, let’s look at the important similarities and differences.


  1. Trust and Verification: Both programs use a detailed verification procedure to build a reputation and generate confidence. To verify the legitimacy and caliber of the company, they examine licenses, insurance, background checks, and client testimonials.

2. Badge Display: At that location, you can locate a badge that signifies a business has been Google Screened or Google Guaranteed. For prospective clients, these badges serve as trust indicators.


  1. Industry Focus: Google Screened primarily caters to professionals in a variety of fields, such as accountants, photographers, financial planners, and others. Google Guaranteed, on the other hand, specializes in companies that provide residential services, such as plumbing, electrical work, HVAC repairs, and comparable services.

2. Money-Back Guarantee: Customers who purchase Google Guaranteed receive a money-back guarantee, however, Google Screened does not. Google Guaranteed gives a safety guarantee to its customers. If they are unhappy with the service, they can get their money back.

3. Badge Appearance: The Google Screened badge and the Google Guaranteed badge exhibit aesthetic differences. The Google Screened badge features a green shield containing a check mark, while the Google Guaranteed badge displays a white shield with a green backdrop containing a green check mark.

4. Verification Process: Although the two programs’ verification procedures are comparable, there may be a few minor differences depending on the demands of each program. Google Guaranteed, for instance, might emphasize insurance and licensing connected to residential services, whereas Google Screened might emphasize credentials and certifications unique to the professional sector.

Frequently Asked Questions (FAQs)

Q 1: Can a business be both Google Screened and Google Guaranteed?

No, a company can only take part in one of the Google Guaranteed or Google Screened programs. The programs cater to various industries and have various loci.

Q 2: Are Google Screened and Google Guaranteed available in all locations?

Both programs are currently offered in a few specific regions and sectors. Google’s coverage is always expanding, therefore it’s advised to check the availability for your particular location and sector.

Q 3: How long does the verification process take for Google Screened or Google Guaranteed?

Usually, but not always, the verification procedure for Google Screened or Google Guaranteed takes a few weeks. The time can be impacted by variables like the number of requests, the need for verification, and the responsiveness of the business owner. Visit the Google Support website or get in touch with Google directly for accurate and up-to-date information.

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